The gaming industry is bigger than the media and the music industry combine still it is ignored and keep aside by most people. The problem with sales and marketing is all focused on attention and not on engagement. Banks, Marketing industry spends millions of dollars in order to get user engagement even though they are failed to do so and they’re ignoring the fact the industry is sitting beside; the gaming industry.
The best part about gaming is they always keep their user engaged by various forms of virtual rewards like level of power up badges coins. Many companies use the insights from the gaming industry and apply them to their own industry and become successful Linkedin badges are one of the greatest examples of it. Subconsciously it gives the users a feeling of they are leveling up they are slightly on the upper level than other users. When a user spends more time over there and the more user spends the more time it’s a form of investment and the user will get rewarded as per the Nir Eyal’s hooked engagement model.
Imagine, a future where universities and colleges were granted degrees, not on the basis of lectures you attend, exams you give but it’s a new form of school, let’s take an example from the business school here you have to establish your company get the users to make something some kind of product or services and get the user engagement and if the company is profitable you will report it a degree and if you are failed to do so you are automatically failed in exams sounds good enough. Well, they give me a petition is not very far as Facebook has very recently rebranded its name to Meta. Why Facebook is so confident that it will change everything?
Let’s take an example from the movie terminator: there is a point where technology growth becomes saturated uncontrollable and far more advanced than what human beings have been ever imagined that is where technology realized it needs to work out the human population in order to dominate the time-space reality, the exact moment when this happened is known as Singularity.
Meta is the MVP of the singularity, where the virtual and real-world meet. But this is not a terminator this is the real world still we are far more ahead of the consequences of singularity, We are just in the phase where we are finding the new applications of the next phase of human evolution: the META.
Well, What exactly is META?
To understand this you need to understand Web 3.0, Blockchain, AR/VR: Web 3.0 where the internet is not controlled by an organization but by an individual and how is this going to be possible will Blockchain is the answer to that.
After the internet and smartphone, blockchain is the next big thing, the new internet AR/VR are the applications of that and meta is going to be the operating system where each application is a form of NFT. And Facebook is planning to enter into the metaverse by gaming from the most popular game GTA. Where it’s going to be a simulation of the real world.
But why gaming?
Gaming keeps a user engaged game has its own community gamers have the tribe in form of the millennial generation. Suddenly gaming becomes not a waste of time but a way to earn money imagine a world where you can convert your gaming points into real cash. Well, Nike has done that very recently with the launch of their NFT. Where you can buy their virtual shoes in form of NFT, where you will get some Nike points and use that point to get a discount when you buy Nike shoes from the website.
Let’s take an example of how will this an NFT is going to be a form of investment, suppose you bought virtual coins in 8 Ball pool, which you can use in other games and to do shopping as well and you can pay with it suddenly all these virtual coins become a form of investment which give rise to a new form of investment the NFT investment for Meta investment.
The gaming industry is where people get connected get to know each other get to believe become a drive and a part of the community. The future is very near we are very close to the point where there is a very blurry line between a gaming world and a real world.
And as the native gamers are the ones who are getting the most benefit out of it 80s is designed by engineers 90s and early 20s is designed by the coders next the upcoming years and the kids it’s going to be designed by none other than the gamers.
Gamers are super-empowered hopeful individuals these are the people who believe that they are individually capable of changing the world in the only problem is they believe that they are capable of changing the virtual world and not the real world
