When Apple announced the first iPod, they launched a campaign revolving around a tagline people still talk about today.
“1,000 songs in your pocket”
Simple. Clear. Concise
1000 songs, in your pocket, means ‘you’ can carry 1000 songs in ‘your pocket’ This ad didn’t any product description, it was not about the company but about the people and all about people. And we got a reason to buy why we should buy one iPod.
People don’t give a shit what you make, how much effort you put in making the product, they simply care, why should put my money in it, why I even care about it, is it worth it. They are putting their earned money not to give profit to your company but to solve their needs, It’s that straight forward.
Same applies with the UX as well, People come first even with the customers, Now when I am saying people, It simply means they are human beings who possess some life, some emotion, some feelings. It’s after that they become someone friends, father or customer of anyone. Those who possess a great level of influence posses the same principles.
UX always starts with people first, every element, every color, every text should be placed for human to consume, simply because you are designing for people not for yourself.
Your UX is expressed in the form of UI, So its Ux job to provide a concrete base in order to build UI building upon it.
Ux element should be expressed in such a way, that what you want the human which uses your design, to feel the way you wanted to make them feel. And they simply want to feel better, want to feel satisfied, want to feel demanded loved.
And Design should make in such a way that, it should have consistency and exclusive I.e made for me, feeling. Then your Ux implementation is worthy.
